Lonelygirl15 is the latest star of YouTube. The vast majority of her short films have had something in the region of 400,000 hits. She comes across as an articulate, confident, thoughtful, although sheltered 15 year old making a video diary of her thoughts from her bedroom. She’s also remarkably good at editing video. And she likes computer geeks. Are you catching on yet?

There are those that think it’s all a marketing stunt and there are those who are more concerned about what her fans think. There are those that also conclude that this was all very fake. There’s only so much comment on boyfriend Daniel, religion and Pluto that you can take. Was she really fooling around with her science teacher? Shock, horror.

What I read into this is that Seth Godin now needs to write another book about viral marketing experiments. If you can drive 400,000 people to watch these videos then you’ve built an audience probably as big as most BBC 2 and Channel 5 shows have. It only takes product placement in the shorts to drive a business model for this. Marketers are clever people, they know what you like.

So watch out for excitingruggededgysensitivebloke31. He he

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